Case Study: Elevating The Social Media Presence Of Deva Dhare Resorts
Client
Deva Dhare – Resorts
Industry
Hotel & Resort
Content Documentation URL
Services Provided
Content Creation & Visual Optimization, Strategic Content Calendar & Scheduling, Community Management Program, Influencer Marketing, Performance Analytics & Optimization.
Work Scope
Background:
Nestled in Sakleshpur’s verdant forests, Deva Dhare Hotel & Resort offered exceptional hospitality but struggled to translate their unique charm onto social media. Their content lacked consistency in visual aesthetics and storytelling, failing to capture the resort’s serene atmosphere and premium experiences. With minimal engagement and a scattered posting schedule, they weren’t effectively showcasing their property’s distinctive features or reaching their target audience of nature enthusiasts and luxury travelers. The mission was to transform their digital presence into an immersive journey that would authentically reflect their forest retreat experience.
Challenges:
- Visual Inconsistency & Poor Content Quality: :
Their social media feeds lacked a cohesive visual theme, with inconsistent photo quality, editing styles, and improper framing that failed to showcase the resort’s scenic beauty and premium amenities effectively. The content appeared amateur and didn’t reflect the luxury experience they offered. - Limited Local Audience Connection:
Despite being uniquely located in Sakleshpur, they struggled to tap into the growing market of weekend travelers from Bangalore and Mangalore. Their content didn’t effectively highlight local experiences, activities, or cultural elements that would appeal to this target demographic. - Ineffective Content Strategy:
Without a planned content calendar or clear messaging strategy, their posts were sporadic and unfocused. They struggled to strike the right balance between promotional content and engaging storytelling, leading to minimal audience interaction and poor reach.
Objectives:
- Establish a Strong Visual Identity:
Create a distinctive visual style guide emphasizing the resort’s forest location and luxury elements, implementing consistent photo editing techniques, and developing a harmonious color palette that reflects their brand essence in every post. - Develop Strategic Content Planning:
Implement a structured content calendar with a 60-30-10 approach: 60% experiential content showcasing resort life, 30% engaging storytelling about local culture and nature, and 10% promotional offers. Schedule posts at optimal engagement times for maximum reach. - Enhance Community Engagement:
Boost local visibility by crafting location-specific SEO keywords and hashtag strategies, actively engaging with regional tourism accounts, and creating shareable content that encourages guest testimonials and user-generated content from visitors. - Increase Brand Authority:
Position Deva Dhare as the premier forest retreat destination through expert content highlighting their unique amenities, local experiences, and sustainable practices, while maintaining consistent engagement with followers through prompt responses and meaningful interactions.
Strategies:
- Content Creation & Visual Optimization:
Developed a premium content library with professional photography and videography, showcasing the resort’s scenic views, luxury accommodations, and unique experiences. Established a consistent visual theme using custom-designed templates and a signature editing style that amplified the brand’s forest retreat identity. - Strategic Content Calendar & Scheduling:
Implemented a data-driven posting schedule with theme-based content pillars (Nature Luxury, Culinary Excellence, Local Experiences, Wellness Retreats). Created engaging storytelling formats including Instagram Reels highlighting resort experiences, carousel posts featuring guest testimonials, and Stories showcasing behind-the-scenes moments. - Community Management & Engagement:
Introduced personalized response templates for timely engagement, monitored and responded to all guest reviews, and actively participated in relevant travel community discussions. Launched targeted hashtag campaigns (#DevaDhareExperience #SakleshpurLuxury) to increase local visibility. - Influencer Collaboration Program:
Curated partnerships with travel influencers and local content creators, organizing exclusive property visits and experience sessions to generate authentic content and expand reach within the target audience. - Performance Analytics & Optimization:
Provided monthly performance reports tracking key metrics (engagement rate, reach, follower growth), analyzing content effectiveness, and implementing data-driven improvements to continuously refine the social media strategy.
Results:
- Brand Recognition & Trust:
The resort emerged as a recognized luxury forest retreat destination in Sakleshpur, with consistent positive engagement from travel enthusiasts and luxury seekers. Their professional social media presence elevated their credibility among high-end travelers. - Organic Growth & Community Building:
Developed an engaged community of nature and luxury travel enthusiasts who actively shared their Deva Dhare experiences, leading to a steady stream of user-generated content and authentic testimonials. - Booking Inquiries & Revenue Impact:
Direct message inquiries for room bookings and event hosting significantly increased, with many guests specifically mentioning their social media content as the deciding factor in choosing the resort. - Local Tourism Leadership:
Established Deva Dhare as a key player in Sakleshpur’s tourism landscape, with their content being regularly shared by regional tourism boards and travel communities, enhancing their authority in the Western Ghats hospitality sector. - Enhanced Guest Experience:
The improved social media presence led to better-informed guests who arrived with realistic expectations, resulting in more positive reviews and repeat visits, creating a virtuous cycle of authentic content and guest satisfaction.
Conclusion:
Through strategic social media management and a focused content approach, Deva Dhare Hotel & Resort transformed from an understated forest retreat to a sought-after luxury destination in Sakleshpur. The revitalized digital presence not only enhanced their brand visibility but also created a thriving community of engaged followers, ultimately contributing to tangible business growth and establishing them as a premier hospitality brand in the Western Ghats region.
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