Case Study: Amplifying Go Pravasa's Reach through Effective Social Media Management and Campaign Strategies
Client
Go Pravasa – Travel Agency
Industry
Travelling & Tour Planning
Content Documentation URL
Services Provided
Industry audit, audience research, influencer marketing, branding, content creation, UGC campaign, and Community Engagement.
Work Scope
Background:
Go Pravasa, a Bengaluru-based travel agency founded by renowned YouTuber Dr. Bro (Gagan Srinivas), aimed to revolutionize the travel experience for tech employees and students in the city. To establish a strong online presence and reach a larger target audience, Go Pravasa partnered with me to create engaging content and manage their social media accounts. With a focus on providing sophisticated travelling services, Go Pravasa sought to create memorable experiences for its customers. As a social media marketer, my objective was to develop a comprehensive online strategy that showcased Go Pravasa’s unique offerings and resonated with its target audience. This case study highlights the approach and outcomes of our collaboration.
Challenges:
- Establishing brand awareness and credibility in a competitive travel industry, especially as a newly launched agency.
- Differentiating Go Pravasa’s offerings and services from other travel providers to effectively communicate the unique value proposition.
- Crafting a cohesive and visually appealing social media presence that resonates with the tech-savvy and experience-driven target audience.
- Driving meaningful engagement and building a loyal following on social media platforms to foster long-term relationships with customers.
Objectives:
- Establish a strong brand identity and positioning for Go Pravasa that emphasizes its expertise in curating memorable travel experiences for tech employees and students in Bengaluru.
- Create a visually engaging and informative social media content strategy that showcases Go Pravasa’s unique travel offerings, destination highlights, and customer testimonials to build trust and credibility.
- Implement targeted social media marketing campaigns across platforms like Instagram, Facebook, and LinkedIn to reach the desired target audience and drive high-quality traffic to Go Pravasa’s online channels.
- Foster a vibrant online community by actively engaging with followers, responding to queries, and encouraging user-generated content to increase brand loyalty and advocacy.
Strategies:
- Comprehensive Industry Audit: Conducted an in-depth analysis of the travel industry’s social media landscape, identifying key competitors, trending content formats, and potential opportunities for differentiation.
- Targeted Audience Research: Performed a detailed audience segmentation and persona development to understand the preferences, pain points, and online behaviors of Bengaluru’s tech employees and students.
- Leveraging Dr. Bro’s Established Social Media Influence (Influencer Marketing): Capitalized on the renowned YouTuber’s existing strong following and credibility to amplify Go Pravasa’s brand awareness. Created a series of collaborative content, including travel vlogs, live Q&A sessions, and behind-the-scenes glimpses of Go Pravasa’s operations to build trust and authenticity.
- Content Pillars and Calendar: Developed a content strategy with pillars such as destination spotlights, travel tips, customer testimonials, and behind-the-scenes looks. Maintained a consistent posting schedule to keep the audience engaged
- Developing a Cohesive Visual Identity and Content Plan: Created a visually appealing and consistent brand aesthetic across all social media platforms, utilizing high-quality imagery, videos, and infographics to showcase Go Pravasa’s travel offerings and destination highlights.
- User-Generated Content (UGC) Campaign: Launched a UGC campaign that encourages customers to share their travel experiences with Go Pravasa on social media, using a branded hashtag, and showcasing the best content on Go Pravasa’s social media channels to build trust and credibility.
- Community Engagement Plan: Implemented a proactive engagement strategy, including regular social media contests, user-generated content campaigns, and responsive customer service to foster a loyal online community.
Results:
Conclusion:
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